So you've shot and edited your video content, launched the website for your course, product, or service, but are still seeing low numbers of organic traffic? For a regular site you would start thinking about an SEO strategy, but this is a video, and Google and other search engines can't read and crawl the content of videos, right?

Well, that's not quite true anymore. In this article we'll give you practical tips about doing SEO for videos, and show you how is uniquely positioned to help with that.

Intent and Keywords

Let's start with the basics. One of the most important things before you start optimizing your content for discoverability is knowing your target audience. Spend a few minutes trying to understand how they would think and what they would search for to discover your content. This could be as simple as going to Google and trying to find similar existing content. Doing this will already give you an idea what keywords you would use yourself, and what content is out there that you will be competing against.

Title and Description

Once you have decided on the keywords and phrasing, the first thing you should think about is the title and description of your video. These two pieces of content are still crucial, and also give you full control over the exact words you use. Some things to keep in mind when composing the title and description is including the keywords early in the text. The rule of thumb for the description is to have the keywords within the first two hundred characters.

Videos as Text

Wouldn't it be nice if search engines could read and index the video like they do with text? This is where comes in. Every video you upload to is automatically transcribed and analyzed. You can then easily embed these video transcriptions, words that appear on screen, object labels, people's names and more right alongside your video.

This will not only save you hours producing long texts to accompany your videos, but will also allow the search engines to have direct access to the otherwise opaque content.

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<div class="muse-video-data" data-video="FTBViRx" data-content="speech"></div>

And so we're getting really close to the first launch of astronauts into orbit from American soil since two thousand eleven.

Rich Search Results

One other recent approach to video SEO that can give you an upper hand is making it available as rich search results by using structured data markup. You have probably seen it in action when Google displays videos among search results.

This is done by inserting special JSON-LD markup next to your videos that tell search engine crawlers that this content should be treated as a video and includes some metadata about it, like title and description. However, you don't need to worry about it too much if you're using, because it automatically does that for you every time you embed a video on your site.

rich search results

You can give the results an additional boost by adding chapters to your video. On it is as easy as listing them in your video description as time and chapter title pairs each on a new line. Once you do that, they will be automatically included in the structured data and picked up by search engines.

Focus on one video

Google only indexes one video per page so make sure you focus on the video you care about the most. To increase the chances of it getting picked up make sure it's clearly visible, above the fold, and a central part of the page.


Last but not least, we also recommend you to design enticing thumbnails for your video. Your video may appear high in search results, but if there's another one nearby with a more alluring thumbnail, users may opt for that, because especially for a video the visual part plays a significant role.

For example, you can add a few keywords on the cover itself, or show the end result if it's an instructional video.

Check out the video SEO features for yourself.

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